How Many Hat Group scaled infrastructure and streamlined client delivery with Servers Australia

Servers Australia delivered a tailored colocation solution, supporting their transition from early- stage builds to enterprise ready hosting – with minimal disruption and full operational control.

Supporting fast growth and diverse workloads

How do you migrate 70+ clients from an entry-level rack environment to high-availability infrastructure – without downtime or overspending?

For Many Hat Group, timing and adaptability were critical. Their service lines were scaling rapidly, with clients requiring everything from immediate deployments to premium-grade hosting. CTO Pierce Baronoff had worked with Servers Australia in a previous venture and understood the value of a responsive, expert partner.

The challenges were immediate and pressing:

• Their existing 21RU rack no longer supported efficient 1RU deployments

• Shared switching infrastructure created risk of downtime

• Some clients required full deployment within days, not weeks

• The business was restructuring under a new legal entity

• Both technical and commercial stakeholders needed confidence in the new solution

Working with Servers Australia gave us the confidence to keep growing. We weren’t just buying rack space – we were gaining trusted advice, technical support, and the speed to meet real client demand.

– Pierce Baronoff, CTO, Many Hat Group

Building a resilient, scalable infrastructure foundation

When Many Hat Group engaged Servers Australia®, they didn’t need a stock standard plan – they needed a scalable infrastructure model aligned to their growth. The partnership delivered on performance, trust, and future-proof flexibility.

A network built for reliability

To maximise uptime and eliminate single points of failure, Servers Australia designed a resilient network architecture with redundant switching and multiple routing paths. If any one route or switch failed, services continued uninterrupted – crucial for workloads like virtual machines, media delivery, and game infrastructure.

Working collaboratively, the team also implemented custom routing strategies to optimise traffic across client-facing services and multiple networks.

We told them exactly what we needed, and they backed it. Everything from routing to switch configuration – Servers Australia made sure it was built right.

– Pierce Baronoff, CTO, Many Hat Group

Flexible commercial terms and right–sized design

Instead of offering a generic rack plan, Servers Australia helped the team design a 10RU footprint optimised for efficient 1RU hardware – more power-efficient and cost-effective than their prior 21RU setup.

They preserved their existing IP configuration, retained access card continuity, and aligned billing with project timing through a delayed start. A "first right of refusal" on adjacent rack space gave them room to grow without early commitment – providing control without unnecessary overhead.

They tailored the whole plan for us. Flexible contracts, delayed start, even the ability to reserve future rack space without paying up front – it made a huge difference.

– Pierce Baronoff, CTO, Many Hat Group

Fast deployment, zero disruption

Once approved, Servers Australia provisioned the new rack at Equinix BR1 and had the infrastructure live within days. The environment was fully prepared ahead of schedule, enabling a seamless transition when the timing aligned.

By managing on-site access and IP routing directly, Servers Australia reduced admin load on Many Hat’s team, allowing their engineers to focus on client delivery, not logistics.

We spent a day and a half in the data centre, and the whole migration was done. Now, if a tech needs to get in, we don’t even have to go – SAU handles it.

– Pierce Baronoff, CTO, Many Hat Group

Delivering real results for operations and outcomes

This partnership delivered far more than rack space – it redefined how Many Hat Group supports its clients. By removing infrastructure bottlenecks, simplifying day-to-day operations, and enabling on-demand scale, Servers Australia helped shift the team from reactive firefighting to proactive growth.

Outcomes that matter

Fast, on-demand scalability

When a client needed urgent infrastructure, Servers Australia provisioned it in just seven days – while other providers quoted up to 10 weeks. That agility means Many Hat Group can respond to new client needs without re-architecting or waiting for capacity.

Seamless migration with zero downtime

Over 70 client environments were migrated in under 48 hours, with zero disruption – maintaining continuity and reinforcing trust with end users.

Reduced operational overhead

Servers Australia took on critical infrastructure tasks – from rack access to IP provisioning – allowing Many Hat’s engineers to focus on delivering higher-value services. Clear alignment between sales, technical, and support teams ensured a smooth rollout from day one.

Built-in resilience and future-ready design

A right-sized 10RU colocation plan with reserved adjacent space supports growth without unnecessary overhead. The setup includes bonded ports, dual switching, and diverse routing paths – eliminating single points of failure.

A trusted extension of the team

Backed by real-time access to local engineers and proactive support, Many Hat gained more than infrastructure – they gained a strategic partner invested in their long-term success.

The Servers Australia team really took the time to understand our evolving needs. From network design to account setup, they’ve been a flexible and knowledgeable partner. We felt supported every step of the way.

– Pierce Baronoff, CTO, Many Hat Group

A partnership built for long-term success

Servers Australia remains Many Hat Group’s infrastructure partner of choice – supporting both immediate client needs and long–term business expansion.

As the company grows its media and content streaming division, the infrastructure is already in place to scale – without rework or delays.

Planned projects include:

• Expansion into additional rack space

• Scaled IP allocations and refined network design

• Continued support from SAU’s engineering team as services evolve

Servers Australia didn’t just set us up – they’ve backed us ever since. Whether we’re scaling services, tweaking configs, or planning what’s next, SAU is part of our team.

– Pierce Baronoff, CTO, Many Hat Group

Lessons from Many Hat Group’s infrastructure evolution

Infrastructure should enable agility – not restrict it. By partnering with Servers Australia®, Many Hat Group built a platform that empowers fast, reliable service across game, media, and cloud workloads.

They gained the freedom to grow, the reliability to scale, and the support of a team invested in their success.